I independently design a solution that enables Canadian millennials to be more actively engaged in donating to charitable organizations.
The solution involves rounding up user transactions from their Tangerine debit and or credit card and having the amount donated to a charitable organization of their choice. It’s made to be easy to set up and use while still offering the more traditional option of donating larger lump-sum amounts. After a donation, users are able to see their quantified impact on the campaigns.
I was inspired to start this project while I was in a McDonald’s drive-thru and saw what looked like to be a donation box. I asked myself:
Do people still use physical donation boxes?
Do people still donate with cash?
Although donating is often seen as an action that benefits others, donors actually receive a significant amount of emotional value when they make a donation. Therefore, I saw this is as a worthwhile user problem to take on.
Encourage and or help Canadian millennials in donating to charitable organizations by making the process more convenient and engaging?
The Samsung goals app stood out to be the strongest competitor in my problem space. It’s engaging, doesn’t involve physical cash, and it doesn’t even involve the user spending their own money! It’s also seems to be targeted for the millennial generation based on its UI. This gave me more specific direction in my research.
What’s keeping Canadian millennials with financial means from donating?
In seeking the answer to this question, I went about asking these questions to Canadian millennials via a 1-on-1 video calls. Here’s what I found.
With my research findings, I took to creating some artifacts such as a user persona, user stories, and user experience map in order to get a better idea on what would best serve users.
In addition to these artifacts, I reviewed my initial research findings before coming up with my following solution. I decided that my product will revolve around 2 essential features:
The original name for my solution within the parameters of my school's guidelines was Token. I landed on this name after thinking about the connotations I wanted my app to take on, the utility of my solution, and coming across the common saying: “token of appreciation”.
I looked for colors associated with the utility of my solution. This included colors associated with generosity, harmony, giving, finance, simplicity.
With the established “token” brand name, I took to developing icons that would go well with the name. I also considered what it would look like on a phone opposed to just a draft setting.
I came to realize that my original idea of connecting a user’s digital wallet to a third party app to round up transactions would not be feasible from a technical standpoint. The function of rounding up transactions would only work within the bank's jurisdiction. With this, I decided to reconstruct my solution as a feature/product within the existing Tangerine banking app.
Redevelop the solution as a feature/product within Tangerine’s banking app.
Round up user transactions conducted from the user's Tangerine accounts rather than from their digital wallet.
My original idea of having a third party application that can connect to a person's digital wallet and round up transactions was a bit ambitious. I didn't know if it was technically viable or think thoroughly about potential security concerns. In retrospect, I should have consulted with a senior designer before I initiated development.
Validate ideas and consider technical viability, especially in terms of development and user security.
The share with friends feature is something that I think has a lot of potential if done right. I would likely do more user testing and research to determine the following:
a) Would people actually post on their story and how do they feel about publicizing their personal contributions?
b) How can users who see the Instagram story go about making a donation?