In-app donation box

SUMMARY

I independently design a solution that enables Canadian millennials to be more actively engaged in donating to charitable organizations.

The solution involves rounding up user transactions from their Tangerine debit and or credit card and having the amount donated to a charitable organization of their choice. It’s made to be easy to set up and use while still offering the more traditional option of donating larger lump-sum amounts. After a donation, users are able to see their quantified impact on the campaigns.

MY ROLE

UX Designer
UI Designer

CATEGORY

Capstone project

Hungry and curious

I was inspired to start this project while I was in a McDonald’s drive-thru and saw what looked like to be a donation box. I asked myself:

Do people still use physical donation boxes?
Do people still donate with cash?

Research

Statistics show that...

87%

of Canadian baby boomers donate money to charities in any given year, compared to only...

48%

for the millennial generation.

Problem framing

Although donating is often seen as an action that benefits others, donors actually receive a significant amount of emotional value when they make a donation. Therefore, I saw this is as a worthwhile user problem to take on.

How might we...

Encourage and or help Canadian millennials in donating to charitable organizations by making the process more convenient and engaging?

Competitors

The Samsung goals app stood out to be the strongest competitor in my problem space. It’s engaging, doesn’t involve physical cash, and it doesn’t even involve the user spending their own money! It’s also seems to be targeted for the millennial generation based on its UI. This gave me more specific direction in my research.

Narrowing down...

What’s keeping Canadian millennials with financial means from donating?

Interviewing and findings

In seeking the answer to this question, I went about asking these questions to Canadian millennials via a 1-on-1 video calls. Here’s what I found.

  • People are more inclined to donate when the method and process is easy.
  • Insufficient free-flowing cash is a common factor in why they don’t donate more often.
  • Lack of insight and effective feedback about their previous donations make donors feel less inclined to donate again.
  • People primarily use touchless and card-based payment methods in order to facilitate their day-to-day transactions.
  • People are primarily motivated to donate by their intrinsic generosity and the positive emotions generated by helping others, which did not scale with amount donated.

Ideation

User artifacts

With my research findings, I took to creating some artifacts such as a user persona, user stories, and user experience map in order to get a better idea on what would best serve users.

Mary White

Age
Salary
Archetype
25
$40,000/ year
The Giver

Goals

Pain points

The solution

In addition to these artifacts, I reviewed my initial research findings before coming up with my following solution. I decided that my product will revolve around 2 essential features:

  • Ability for users to round up and donate their digital wallet transactions.
  • Ability for users to view their impact on a campaign after a donation.

Design

Brand name

The original name for my solution within the parameters of my school's guidelines was Token. I landed on this name after thinking about the connotations I wanted my app to take on, the utility of my solution, and coming across the common saying: “token of appreciation”.

Color

I looked for colors associated with the utility of my solution. This included colors associated with generosity, harmony, giving, finance, simplicity.

Icon/Logo

With the established “token” brand name, I took to developing icons that would go well with the name. I also considered what it would look like on a phone opposed to just a draft setting.

Iterating

TOKEN   |    LO-FI
TOKEN   |   
HI-FI

Technical feasibility

I came to realize that my original idea of connecting a user’s digital wallet to a third party app to round up transactions would not be feasible from a technical standpoint. The function of rounding up transactions would only work within the bank's jurisdiction. With this, I decided to reconstruct my solution as a feature/product within the existing Tangerine banking app.

Reconstruction

Redevelop the solution as a feature/product within Tangerine’s banking app.

Round up user transactions conducted from the user's Tangerine accounts rather than from their digital wallet.

TANGERINE   |   
LO-FI
TANGERINE PROTOTYPE TASK 1   |   MAKING A DONATION
TANGERINE PROTOTYPE TASK 2    |   VIEW CAMPAIGN IMPACT

Learnings

Technical viability

My original idea of having a third party application that can connect to a person's digital wallet and round up transactions was a bit ambitious. I didn't know if it was technically viable or think thoroughly about potential security concerns. In retrospect, I should have consulted with a senior designer before I initiated development.

Validate ideas and consider technical viability, especially in terms of development and user security.

Next steps

The share with friends feature is something that I think has a lot of potential if done right. I would likely do more user testing and research to determine the following:

Further research

a) Would people actually post on their story and how do they feel about publicizing their personal contributions?

b) How can users who see the Instagram story go about making a donation?

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ResearchIdeationDesignIteratingLearnings